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Now Hiring: Digital Strategy and Northeast Coordinator

Digital Strategy and Northeast Coordinator, Real Food Generation

Location: Boston, Mass.

We’re looking for a dynamic organizer to help unify a powerful national youth movement for food justice. After winning dozens of campaigns nationally that have resulted in $80 million committed to Real Food annually, Real Food Challenge is well-positioned to bring the movement for Real Food into the mainstream by launching a new campaign.

This coordinator/organizer will play a critical role in ensuring the success of this new national RFC campaign by developing and implementing a national digital organizing strategy integrated with our field organizing strategy and in supporting ground organizing in the Northeast.

This role requires some serious feistiness! Our team is looking for someone with a sharp analysis of power, a robust set of skills needed to develop student leaders to run effective campaigns and lead public actions, and someone who can communicate effectively in public venues.



  • Lead development  and management  of a digital organizing strategy, including setting metrics, goals, budget, and plans in close coordination with field strategy;
  • Manage all RFC social media accounts;
  • Manage e-mail lists for regular communication and targeted calls to action;
  • Create content for social media campaigns that broaden and deepen engagement;
  • Identify opportunities for prospective members to plug into campaigns and facilitate prospective members joining our network;
  • Lead an online team to generate content including developing related videos;
  • Facilitate RFC’s rapid-response to trigger moments in the world and in campaigns;
  • Manage online relationships.


  • Develop and lead trainings and campus visits in the Northeast;
  • Support individuals and institutions in the Real Food Challenge network;
  • Establish and manage relationships with partners who can mobilize for action;
  • Organize 1-3 campus campaigns. Depending on emerging strategy, this may involve collaboration with other staff or it may involve leading campaigns with student teams across six campaigns.

Depending on experience and energy of the candidate and the needs of the organization, this position may include:

  • Lead organizing for 1-2 local campaigns;
  • Co-lead coalitions, particularly developing and holding relationships with other organizations that are doing digital organizing for joint campaigns;
  • Develop and deliver campus and community trainings;
  • Develop and run a national communications working group for RFC members;
  • Write press releases, op-eds, and other long-form pieces;
  • Maintain campaign websites;
  • Train staff on digital organizing skills;
  • Track membership and participation using database management systems;
  • Perform data analysis of the performance of communications.

Special Requirements

  • Able and willing to work some nights and weekends and to travel nationally.


The salary range for this position is $34,400-$38,500, depending on experience. A generous benefits package is included.


  • A passion for food justice and a clear personal stake in transforming the food system on a national level;
  • 2+ years’ experience organizing and winning campaigns and building momentum;
  • 2+ years’ experience leading nonviolent direct actions;
  • 2+ years’ experience developing and leveraging coalitions for campaigns;
  • 2+ years’ experience developing the leadership of others (including supervisory and/or mentorship experience);
  • 1-3 years’ experience using social media and digital tools to organize for social change movements;
  • Familiarity with food issues, including food production, supply chains, food policy, economics;
  • Familiarity with social movements and an interest in using communications tools to build solidarity;
  • Video editing experience;
  • Graphic design experience;
  • Excellent written and verbal communications skills;
  • Experience leading and/or training diverse groups of students or other and youth;
  • A commitment to economic justice, anti-racism, student power and youth power;
  • In-depth understanding of college and university power structures and decision-making processes, on-campus student activism, and student group dynamics; experience working with, college-based student activists;
  • Strong self-motivation, a “hunger” for campaign success and an eagerness to be challenged;
  • Capable of working in a fast-paced, multi-tasking environment;
  • Experience with Momentum-based movement-building a plus (Cosecha, IfNotnNow, AllOfUs, Sunrise);
  • A valid driver’s license is a plus.


We strongly encourage online applications. Click here to apply. We will be accepting applications on a rolling basis and will stop accepting applicatons on November 20. Please attach your resume and cover letter.