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Start a Campaign!

A campaign for the Real Food Campus Commitment is an opportunity to unite students and allies around justice and sustainability on campus and in our communities by organizing for a food system that truly nourishes producers, consumers, communities, and the earth.


Here’s how to do it:
 

 

 

 

 

 


CONTACT US
  • Contact your Regional Field Organizer (RFO)--an awesome Real Food Challenge contact in your region who can support you & your campaign
    • You can talk to us about support and resources, including bringing RFC to your campus and connecting to regional & national events!

LEARN ABOUT THE CAMPAIGN
  • Learn about successes on other campuses -- your RFO can connect you to other students in the region who are organizing for real food
  • Check out the Cycle of Organizing -- think about the full picture of what organizing could look like on your campus and how to have a powerful and transformative campaign for everyone involved

BUILD A BASE: CONNECT TO + LEARN FROM YOUR COMMUNITY 

  • Find others who want to work on with you, and might already be working on related issues, projects, or campaigns.
  • Learn about what is already happening around issues of social justice, sustainability, health, & equity on-campus
  • Connect with food system stakeholders  -- workers in the dining hall, local farmers, ranchers, or other food producers, community-based organizations -- and learn about how you can work together 
  • Learn about how decisions are made on your campus and what it takes to access decision-makers and work on campus policy change

Guide to 1-to-1 Meetings | Coalition-Building Guide | Guide to Your Best Meeting Ever
Guide to Research Actions | Guide to Media & Messaging  | Real Food Really Works: Guide to Real Food Purchasing


SET GOALS + DEVELOP STRATEGY & TACTICS

  • With other campaign leaders, set campaign goals and develop a strategy for how you can meet your goals
  • Reflect and plan for how your campaign can have the widest, deepest reach. Look at the Real Food Wheel and the Spectrum of Allies. Engage potential allies, and strengthen student leadership on-campus
  • Plan great tactics within your strategy -- how you will build up your base, reach your campaign targets, and meet your campaign goals
  • This is a great stage for a Campus Visit -- bring your RFO to campus for workshops to engage more students + support your campaign planning process. Learn more about Campus Visits here.

The Real Food Wheel | Campaign Planning Resources


GAIN SUPPORT, BUILD POWER, DEVELOP LEADERSHIP

  • Use great, strategic tactics to engage your allies, build your base, and get the support of your targets
  • Use tactics that can develop the leadership of campaign leaders and build power for your group to be able to engage your targets
  • Spread the word: be sure your campus and community know about the campaign, what you're up to, and how they can engage

Leadership & Group-Building Resources | Guide to Media & Messaging


KEEP UP THE PRESSURE

  • Escalate! Revist your campaign strategy worksheet and plan tactics to kick it up a notch!
  • Revist the Spectrum of Allies and plan how to create more opportunities allies to engage, and shift any targets' opposition

Campaign Planning Resources | The Spectrum of Allies


CELEBRATE VICTORIES, BUILD POWER
  • When you have great meetings or events, when you gain new participants and leaders, and when the President signs the Real Food Campus Commitment: accomplishing any goal is worth a celebration. Campaigns grow and build power when they are real and transformative and strategic -- and also fun!
  • Wining the Real Food Campus Commitment is one campaign -- it should build the power of your group to be able to take on further goals the establishment of a Food Systems Working Group and creation of a Real Food Policy