We're mobilizing young people to redefine real food and build a food system that benefits everyone.
Since 2008, we’ve been training and supporting students to lead campaigns and make Real Food product shifts on their campuses. To date, we’ve won commitments to local, sustainable, fair, and/or humane food sources at 80+ schools, amounting to $80+ million annually. Our Real Food Challenge program also maintains the Real Food Standards and equips students to monitor their school’s purchases with our Real Food Calculator.
Real Food Generation (the organization that encompasses both Real Food Challenge and our new movement, Uprooted & Rising) is also a founding member of the Real Meals Campaign, a groundbreaking, intergenerational coalition to oppose the sweetheart deals between the cafeteria corporations on our campuses and the Big Food corporations that lock out community producers.
Real Food Challenge leverages the power of youth and universities to create a healthy, fair, and green food system.
Real Food Challenge aims to shift $1 billion (20%) of existing university food budgets away from industrial farms and unhealthy food and towards local & community-based, fair, ecologically sound, and humane food sources—what we call Real Food—by 2020.